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Which? examines illegal teeth whitening trend

Date: 27/09/2007 12:03:27

Many beauty salons in the UK are carrying out tooth whitening procedures on customers without necessary training, a Which? investigation has found.

The consumer group's report reveals a worrying number of unqualified staff using harmful chemicals on people's gums and teeth, a practice which is considered illegal by the General Dental Council (GDC).

A Which? reporter posed as a potential client at six London beauty salons, finding that none of the beauty practitioners held dentistry qualifications required for carrying out procedures to get that sought-after Hollywood smile.

Most tooth-whitening treatments use hydrogen peroxide or carbamide peroxide, both proven to bleach teeth, however three salons monitored offered a chlorine dioxide treatment instead, which is known to damage tooth enamel.

James Goolnik of the British Academy of Cosmetic Dentistry said: "This chemical is a bleaching agent more commonly used to purify water and is very acidic. It can wreck tooth enamel."

Last year an unregistered dentist pleaded guilty at Norwich magistrates to carrying out a whitening procedure, after he burnt the gums of a dental nurse while demonstrating a product.


Talk to a qualified doctor now about cosmetic surgery on 0906 665 8002. Calls cost £1.50 per minute from a BT landline. 24 hrs 7 days a week. Callers must have bill payer's permission and be over 18. All calls are recorded but you do not have to give your name. All Doctors are GMC registered and either fully qualified GPs or post membership hospital specialists. Not for emergency use, diagnosis or prognosis. Not designed to replace a face to face consultation with a medical professional, and any callers taking such advice in isolation do so at their own risk. In the case of a medical emergency, dial 999. Calls last a maximum of 20 minutes.



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