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Men 'getting in' on cosmetic surgery act

Date: 19/09/2007 09:26:18

Men are now coming in for a whole range of cosmetic procedures, said leading cosmetic surgery group Transform.

With male grooming products taking the market by storm in recent years, increasing numbers of men are now going under the surgical knife for beautifying treatments like botox, peels and general fillers.

More traditional cosmetic operations like rhinoplasty and liposuction are still popular with men, as with women, but for Transform the influx of male patients for other procedures is a new phenomenon.

"In the last five years we've seen an increase in male orientated procedures. Men are definitely getting in on the act. It's not unusual to see men in our clinics," said Shami Choudry, PR manager for Transform.

Mr Choudry highlighted the effect of increased profile of grooming products in mens' magazines and other outlets, claiming that with that growth on that side of the market "has a knock-on effect for us as well".

Figures from the British Association of Aesthetic Plastic Surgeons (BAAPS), however, showed that in 2006 women were still responsible for 92 per cent of cosmetic treatments, with male operations largely equal to figures from 2005.

BAAPS figures also showed that for women breast augmentation remained the most popular cosmetic operation, while for both genders liposuction was the biggest grower in popularity, surging from eighth place in 2005 to third in 2006.

Talk to a qualified doctor now about cosmetic surgery on 0906 665 8002. Calls cost £1.50 per minute from a BT landline. 24 hrs 7 days a week. Callers must have bill payer's permission and be over 18. All calls are recorded but you do not have to give your name. All Doctors are GMC registered and either fully qualified GPs or post membership hospital specialists. Not for emergency use, diagnosis or prognosis. Not designed to replace a face to face consultation with a medical professional, and any callers taking such advice in isolation do so at their own risk. In the case of a medical emergency, dial 999. Calls last a maximum of 20 minutes.

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