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'Beware misleading skincare marketing'Date: 16/10/2007 09:31:35
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Skincare experts have labelled marketing campaigns for skin products as misleading, claiming that health advice on what is good for the organ should instead be followed.
The British Association of Beauty Therapy and Cosmetology (Babtac) said that higher cost skin products like moisturisers which promised that they could provide better care were potentially unreliable.
Advice from Babtac instead centred on the selection of skincare products which used the purest natural ingredients, rather than asking a high price as a supposed guarantee of quality.
Clair Bennett, a spokesperson for the Babtac, said: "Some of the promises that skin care products make are unrealistic. Skin is an organ; it can absorb and extract but not at the same time, it has its limits. A lot of the marketing campaigns are misleading.
"I really don't believe, necessarily, that the cost of the skin care range makes a difference to whether it works or not," she added.
Advising primarily the use of the most natural products on the market, Ms Bennett highlighted the benefits of substances like aloe vera, which are completely free of alcohol or artificial substances and are "brilliant for healing the skin".
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